Example · For owners and senior leaders
Have you ever found a promise in your sent mail that was weeks overdue?
"I'll send that by Friday." Friday came and went. The client asked once, then stopped asking.
Who is it for?
- Owners and senior leaders who make promises all day by email.
- People whose promises go to clients, partners and their own team.
- Firms where a few of those promises decide whether the next job comes back.
When would we say skip it?
Your promises already live in a project tool that tracks them? Or you make a handful a week and remember each one? Then this won't pay. We'd say so in the first conversation.
Where does it break?
Where nobody chases.
- Promise made
- Something intervenes
- Date passes
- Nobody chases
- Client asks once
- Client stops asking
You promise a client a number by Friday. Then a carrier goes quiet, or a colleague is out.
The promise sits in your sent folder, too small for anyone to chase. The client asks once, then quietly stops.
In an insurance agency, it's the renewal quote. In a law firm, it's the draft you'd turn by Monday. In a staffing firm, it's the shortlist you said was on its way.
What would we build?
A promise watch.
It reads what you send and remembers every promise in it. It's one part of a Business Blind Spot Monitor: think of an executive assistant on steroids.
What changes?
- Every promise you make is noted, with who it's for and when it's due.
- When one passes its date with no sign it was kept, you hear about it.
- You keep your word while it's still easy.
- Nobody has to ask you twice.
What's it worth to you?
Work it out with your own numbers:
- Think of the last client who quietly stopped asking. What was their work worth over a year?
- Now count last month's promises you can't confirm you kept.
Each one is a small chance of that same loss.
Worth a look · this morning
2 promises past due
- 9 dayssince revised rates were promised "by Friday". None sent since.
- 3 weekssince an introduction was promised to a client. No intro found.
You decide what happens next.
How does it run, step by step?
Show the full run
When does it run?
Each time you send an email, and again each morning.
What does it read?
Your sent mail and the replies that follow. It looks for lines that promise: "I'll send", "by Friday", "let me get back to you". We confirm each source in the first conversation.
What are the steps?
- Reads each email you send and notes any promise, who it's for and any date.
- Looks for signs it was kept: an attachment, a reply, a "done".
- With no sign by the due date, adds it to your list as "worth a look".
- Learns from your marks: kept, snoozed or not a promise.
Who decides?
You do. You choose what stays on the list and what happens next.
What does it never do?
It never sends, replies or reminds the other person. It never tells anyone a promise was broken. It only tells you.
What would we need from you?
Nothing at first: we can start from a week of emails you choose to forward. Later, read-only access to your sent mail, once you decide. And a short list of key clients, so their promises come first.
What usually comes with it?
- Conversations that went quiet with a question still open.
- Meetings that ended with no follow-up.
- A morning list of the five things that need you.
You become the leader whose word always holds.
Every promise you make gets kept, and no client has to ask twice.
Will yours look like this? Not exactly. The first conversation is where we work out how yours should look.
Want to talk yours through?
A first conversation is free, runs about an hour and needs no access. It's with one of our co-founders.
Who replies? A person, usually within one working day.